What Millennials and Gen Z Want in Gifts: Insights for Brands?

The gifting landscape is undergoing a revolution, driven largely by Millennials and Gen Z. These two generations, together as digital natives, have redefined how we think about gifting—whether personal or corporate. For brands looking to stay relevant and build lasting relationships, understanding what these cohorts value in a gift is no longer optional; it’s essential.

Let’s explore how Millennials and Gen Z are changing the gifting game and what brands need to know to win their hearts (and loyalty).

Understanding the Mindset of Millennials and Gen Z

Millennials (born between 1981 and 1996) and Gen Z (born between 1997 and 2012) are distinct in their life stages but share several common traits:

• Digital natives: They grew up with technology and expect seamless digital experiences.
• Value-driven: They prefer brands that align with their values—be it sustainability, diversity, or social responsibility.
• Experience seekers: They prioritize experiences over material possessions.
• Personalization matters: One-size-fits-all doesn’t work. They expect products and experiences tailored to them.

These insights offer a starting point for brands aiming to craft gift strategies that resonate.

The Shift from Material to Meaningful

The days when expensive products automatically brought excitement are long gone. Nowadays, meaning is more important than material possessions.

Personalization Is Key

Millennials and Gen Z crave individuality. They’re not impressed by generic, mass-produced gifts. They want items that reflect their personalities or cater to their specific interests.

• Customized products (engraved names, monograms, personalized messages) are highly appreciated.
• Brands offering build-your-own gift kits or personalized hampers score big points.

Experiences Over Things

These generations value experiences over products.

• Event tickets, workshop vouchers, travel experiences, and online learning subscriptions are often considered more thoughtful than physical gifts.
• Even in corporate gifting, brands that offer personal development opportunities, wellness packages, or virtual team-building activities leave a lasting impression.

Sustainability Isn’t Optional Anymore

Both Millennials and Gen Z are highly conscious of their impact on the environment. They are actively seeking eco-friendly alternatives, and they expect the same from the brands they engage with.

Eco-Friendly Gifts

• Reusable products: Steel bottles, bamboo toothbrushes, eco-friendly stationery, and cloth tote bags.
• Zero-waste packaging: Biodegradable, recyclable, or reusable packaging is a must.
• Sustainable sourcing: Products that support fair trade practices or are handmade by local artisans resonate deeply.

A gift that reflects social responsibility and eco-consciousness isn’t just a gesture—it’s a statement about a brand’s values.

Tech-Savvy and Future-Ready Gifts

Millennials and Gen Z are always up to date with the latest tech trends. They appreciate gifts that are not only functional but also innovative.

Smart Gadgets

• Wireless earbuds, smartwatches, Bluetooth speakers, and portable chargers are popular.
• Home automation devices like smart bulbs and voice assistants make great gifts.

Digital Gifts

• E-gift cards, streaming service subscriptions, and online course memberships are widely welcomed.
• NFTs, digital art, or even crypto gift cards are emerging trends among tech-savvy Gen Z consumers.

If it’s cutting-edge and practical, it’s likely to hit the mark.

Health and Wellness Are Top Priorities

Both generations place high importance on self-care, mental health, and overall well-being. They’re more likely to appreciate gifts that support their health goals or encourage relaxation.

Wellness Gifts

• Yoga mats, meditation kits, aromatherapy diffusers, and organic teas are thoughtful choices.
• Subscriptions to fitness apps or virtual workout classes are also popular.
• Healthy snack hampers, loaded with vegan, gluten-free, or organic products, appeal to health-conscious Millennials and Gen Z.

A gift that contributes to their physical or mental wellness is seen as more valuable than luxury items with little practical use.

Inclusivity and Diversity Matter

These generations are socially conscious and diversity-driven. They expect brands to be inclusive, not just in their messaging but also in their product offerings.

Gender-Neutral Gifting

• Gender-neutral products are a safe and thoughtful choice.
• Brands offering unisex fragrances, neutral color palettes, and inclusive sizing are winning favor.

Cultural Sensitivity

• Millennials and Gen Z are globally connected. Gifts that are culturally sensitive and respectful stand out.
• Supporting indigenous artisans, local crafts, and minority-owned businesses can add an extra layer of value.

Authenticity in representation is key.

Social Media-Friendly Gifts

Let’s not forget: If it’s not Instagrammable, it’s forgettable.

Both Millennials and Gen Z love to share their experiences online. Brands that create visually appealing, story-worthy gifts naturally get more visibility.

Aesthetic Appeal

• Packaging matters: Minimalist, classy, or quirky packaging often drives excitement.
• Design-led products: Think of sleek, modern designs that look good in pictures.

Encouraging user-generated content through hashtag campaigns or challenges can turn recipients into brand ambassadors.

Convenience and Instant Gratification

Speed and convenience matter a lot. Both generations are used to fast deliveries, real-time updates, and seamless digital experiences.

Easy-to-Use Platforms

• Brands offering one-click gifting solutions or digital gift deliveries are preferred.
• Tracking the status of gifts in real time provides transparency and trust.

Instant gratification—whether through quick delivery or digital codes—ensures the gifting experience feels seamless.

How Can Brands Deliver What Millennials and Gen Z Want?

1. Prioritize Personalization

Use customer data to offer gifts that are tailored to individual preferences.

2. Go Green

Implement sustainable practices not just in the product but throughout the gifting journey—from sourcing to packaging.

3. Embrace Technology

Incorporate tech-friendly gifts and consider digital experiences that reflect modern lifestyles.

4. Focus on Health & Wellness

Offer gifts that promote self-care, mindfulness, and healthy living.

5. Be Inclusive

Ensure your product lines and campaigns reflect diversity and inclusivity.

6. Enhance Visual Appeal

Create gifts that recipients would love to show off on their social media handles.

7. Offer Convenience

Make the gifting process easy, fast, and transparent.

Where to Discover the Perfect Gifts for Millennials and Gen Z?

If you’re a brand looking to tap into these insights and explore innovative gifting solutions, Gifts World Expo 2025 is where you need to be.

🗓️ Dates: 17-19 April 2025
📍 Venue: Biswa Bangla Mela Prangan (Milan Mela), Kolkata, India

As India’s biggest exhibition on gifting and promotional solutions, Gifts World Expo brings together the latest trends and products that appeal to modern consumers, including Millennials and Gen Z. From sustainable goods and tech gadgets to personalized experiences and wellness packages, the expo is your gateway to the future of gifting.